The $975 Million Signal
In 2026, TikTok creator Khaby Lame made history. He didn’t just sign a sponsorship deal. His company, “Step Distinctive Limited,” was acquired for nearly $1 billion.
The Asset Class
Why was it worth so much? Because the company owned his rights. Step Distinctive Limited held the official rights to his Face, Voice, and Digital Twin. This allowed the buyers to use his digital likeness in ads all over the world, without him having to be there physically.
The Lesson
This deal proves one thing: Structure determines Value.
If Khaby had kept these rights as a person, they would die with him. But because he put them in a company, they became an asset that could be sold.
- You can sell it: He could sell part of the company and keep the rest.
- It lives forever: A company doesn’t die. His digital twin can keep making money forever.
- Investors can buy it: Big companies can’t “buy” a person, but they can buy a company.
How We Help
EllanTech helps you build your own “Step Distinctive Limited.” We set up the company (like a Nevada C-Corp) and we register the rights (like Trademarks and Copyrights). We give you the same structure that made Khaby Lame a billionaire.